EUROPE became the fastest growing region in the global smartphone market in Q3, increasing 8% annually in shipment units, outperforming Asia Pacific, which grew 6%. This is also the European market’s best performing third quarter in history, thanks to Samsung which continued to demonstrate strong performance in the region. Samsung recorded 18.7 million units in Q3, which was its highest in the region, an increase of 26% year-on-year. Chinese vendors, led by Huawei and Xiaomi, gave Europe the highest priority in global expansion, amid US-China trade tension. Huawei maintained second position with 11.6 million units, showing a strong bounce-back from Q2’s 8.5 million units. However, this result still represents a shortfall against Q1, and flat performance from Q3 2018. Xiaomi grew 73% in Europe in Q3, driven by aggressive market expansion and a strong volume product portfolio, further consolidating its number four position, following Apple.
(source: Canalys Newsroom)